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IP Essentials for Business Strategy

Learn how IP law can be applied to support organisational objectives.

Enrollment in this course is by invitation only

About This Course

Strategic management of Intellectual Property not only helps organisations mitigate infringement risks, it can also help organisations gain a competitive edge in today’s knowledge-driven economy. This course seeks to equip participants with a basic understanding of how various types of intellectual property law can be applied to support and drive an organisation’s activities. The content, pedagogy and methodology of this course are structured in a way that allows participants to review the course materials at their own pace.

What You'll Learn

Broadly, this course is designed for participants who are/will be involved in supporting IP-related procedures, including registration, within their organisations in Singapore.

Specifically, this course aims to equip participants with the knowledge and skills to:

  • Explain various types of IP in accordance with organisational activity(ies).
  • Analyse various types of IP in accordance with organisational procedures and requirements.
  • Support IP-related organisational procedures in collaboration with appropriate IP experts.
  • Apply IP knowledge in supporting implementation of procedures within their organisations for obtaining IP registration in Singapore.

Assessment

Assessment of this course is competency-based, covering the knowledge, skills and attitudes which comprise the competency. The assessment in this course comprise of a total of 40 MCQs. These MCQs are distributed amongst the 8 different modules. You will have to attain a passing rate of at least 80% (32 correct answers).

Prerequisites

This course does not have any pre-requisites. We do, however, make certain assumptions about your learning abilities, which we describe as assumed knowledge and skills. Learners in this course are assumed to:

  • have analytical skills to identify applicable types of IP
  • have communication skills to articulate various types of IP
  • have information gathering skills to collate necessary data
  • have organisational skills to support implementation of registration procedures in a timely manner
  • have business ethics and integrity

Meet the instructors

 

Ms. Teo Yi-Ling

Senior Faculty; Group Head (Graduate Studies); Senior Legal Counsel, IP Academy

Biography

Ms Teo Yi-Ling is a qualified Barrister-at-Law (England & Wales) and an Advocate & Solicitor (Singapore).

Yi-Ling has practice experience in the areas of intellectual property, technology, media and entertainment, and corporate and commercial law. She has worked with independent producers and production companies, writers, creative agencies and consultants, government and regulatory agencies, social enterprise organisations, and technology and innovation companies.

Yi-Ling holds a LL.B (Hons) from the University of Liverpool, UK, and a LL.M. from Northwestern University School of Law in Chicago, USA, and is the author of "Media Law in Singapore", published by Sweet & Maxwell. Her book is used as a course and reference text by most media-related diploma, degree and postgraduate programmes in Singapore tertiary institutions.

On the academic front, Yi-Ling has over a decade of teaching experience, having taught media law, copyright law, entertainment business law and media ethics at a number of tertiary institutions, including New York University Tisch School of the Arts Asia, Ngee Ann Polytechnic, LaSalle College of the Arts, Puttnam School of Film, Breda University of Applied Sciences, The Netherlands, and the University of Newcastle, Sydney. Alongside her academic function at some of these schools, she has worked with management in developing intellectual property policies, and provided legal guidance for institution-level and student projects.

Qualifications

  • LL.M. (Northwestern University, Chicago)
  • LL.B. (Hons) (University of Liverpool)

Areas of Specialisation

  • Intellectual Property Law
  • Technology, Media and Entertainment Law
  • Corporate and Commercial Law

Memberships and Associations

  • Member, Singapore Academy of Law
  • Co-Founder, Southeast Asian Audio-Visual Association

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