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Trade Mark Law

Learn how Trade Mark law can be applied to support and drive business strategies and objectives.

Enrollment in this course is by invitation only

About This Course

Establishing a brand name is important for large organisations, start-ups, Small Medium Enterprises (SMEs), and even freelancers who are looking into business growth and expansion. This online course seeks to equip participants with an understanding of common trade mark filing strategies and objectives. Participants will also learn how to better manage their trade mark portfolio and leverage their trade marks as a business asset.

At the end of this course, participants will not only understand how to detect trade mark infringement activities but also acquire knowledge on the trade mark filing process in Singapore as well as overseas. The content, pedagogy and methodology of this course are structured in a way that allows participants to review the course materials at their own pace. This course also allows participants to download and save a copy of the online content as a PDF document.

What you'll learn

This course is designed for participants to understand how basic knowledge of trade mark law can be applied to support an organisation’s business activities. People who require such competencies are primarily business owners of small and medium enterprises, licensing managers, franchising managers, business consultants, IP managers, technology transfer managers, finance managers, R&D managers and engineering managers. This may include executives involved in:

  • business development
  • business strategy
  • business management
  • business consultancy
  • IP management; licensing / franchising / branding lawyers / in-house counsels

Prerequisites

This course does not have any pre-requisites. We do, however, make certain assumptions about your learning abilities, which we describe as assumed knowledge and skills. Learners in this course are assumed to:

  • have analytical skills to identify applicable types of IP
  • have communication skills to articulate various types of IP
  • have information gathering skills to collate necessary data
  • have organisational skills to support implementation of registration procedures in a timely manner
  • have business ethics and integrity

Meet the instructors

 

Ms. Teo Yi-Ling

Senior Faculty; Group Head (Graduate Studies); Senior Legal Counsel, IP Academy

Biography

Ms Teo Yi-Ling is a qualified Barrister-at-Law (England & Wales) and an Advocate & Solicitor (Singapore).

Yi-Ling has practice experience in the areas of intellectual property, technology, media and entertainment, and corporate and commercial law. She has worked with independent producers and production companies, writers, creative agencies and consultants, government and regulatory agencies, social enterprise organisations, and technology and innovation companies.

Yi-Ling holds a LL.B (Hons) from the University of Liverpool, UK, and a LL.M. from Northwestern University School of Law in Chicago, USA, and is the author of "Media Law in Singapore", published by Sweet & Maxwell. Her book is used as a course and reference text by most media-related diploma, degree and postgraduate programmes in Singapore tertiary institutions.

On the academic front, Yi-Ling has over a decade of teaching experience, having taught media law, copyright law, entertainment business law and media ethics at a number of tertiary institutions, including New York University Tisch School of the Arts Asia, Ngee Ann Polytechnic, LaSalle College of the Arts, Puttnam School of Film, Breda University of Applied Sciences, The Netherlands, and the University of Newcastle, Sydney. Alongside her academic function at some of these schools, she has worked with management in developing intellectual property policies, and provided legal guidance for institution-level and student projects.

Qualifications

  • LL.M. (Northwestern University, Chicago)
  • LL.B. (Hons) (University of Liverpool)

Areas of Specialisation

  • Intellectual Property Law
  • Technology, Media and Entertainment Law
  • Corporate and Commercial Law

Memberships and Associations

  • Member, Singapore Academy of Law
  • Co-Founder, Southeast Asian Audio-Visual Association


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